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Rabu, 21 Juli 2010

Uncover Your Blind Spots and Achieve Success in Your Financial Advisor Game

By : Debbie Nixon

Many great business relationships and deals are initiated and forged during a friendly golf game. But did you know that lessons learned from playing golf can apply to running a successful financial advisor practice? In fact, there is a direct parallel between improving your golf score and improving your financial advisor business.

For those who are not familiar with the game of golf, it is scored according to how many swings, or strokes, it takes to get your ball into each hole on the golf course. The higher the number of strokes, the more room there is for improvement in your golf game.

When a golfer seeks help from a golf pro, they seek to improve their skills and have their blind spots removed so that they can play a better golf game.

Many wealth management advisors find themselves in a similar position when changing circumstances in the financial markets call for a different focus and strategy. To complicate matters, blind spots may exist that can prevent you from seeing where and how these changes should take place. Just like the golfer, a financial advisor can position their practice for success by finding and removing these blind spots.

In golf, beginning players should expect to score in the 100's when they are first starting out. They are just learning to use the tools and skills they need to score well during play. But they can become easily frustrated if they don't see improvement after a few games. They may be using the same clubs that professional golfers use to win a championship game but not getting the same results.

Similarly, a wealth management advisor who's just starting out has attended the training sessions and knows how to use the tools they've been given but they're not getting the same results as the advanced advisors. They need help to figure out what they're missing in applying the tools and skills they've learned.

In golf, more experienced players have broken past the beginner level and are achieving consistently good scores. But they're finding it difficult to break 90 and can't figure out what skills and tools they need to work on to rise to the next level.

Likewise, a wealth management advisor who has a solid foundation in their practice may feel frustrated because changing market conditions call for new strategies but they lack direction on what exactly they need to do to get better results.

A consistently advanced golfer whose score is always below 90 is finding that their game is becoming stagnant. They might have broken past 80 but can they stay there? What's stopping them from getting an even better score?

In the same way, wealth management advisors who've built a successful financial advisor business over the years may have reached their professional goals but feel insecure. They realize the need to position their financial advisor practice for the final stage of growth but don't know what steps to take next.

These three golfers and wealth management advisors all have one thing in common: a need to remove the blind spots from their financial management business so they can achieve the success they desire and help their clients prosper at the same time. Great golfers and financial advisors have found that you can produce top business results if you are willing to take a step back and ask for help to find your own blind spots.

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